It all began with Isabella Lane, who combined her creative flair with a desire to offer women fashion that both feels good and looks good. Today, together with her daughter Sophia and her right hand Nikki , she leads Isabella Lane Boutique —a boutique with history and a webshop with its heart in Charleston.

Isabella Lane
Founder & Creative Director

Nikki
Style Advisor

Sophia
Style Advisor & Customer Service
We're hiring
Fashion consultant
Are you passionate about fashion and love helping others refine their look? Isabella Lane is seeking a Fashion Consultant to guide customers towards the perfect outfits. In this role, you'll provide personal styling advice, inspire with elegant combinations, and ensure every customer feels welcome and confident. You'll join a dedicated team at our boutique in the heart of Charleston.
Apply: Send your email to jobs@isabellalaneboutique.com
Customer Service Representative
Do you have a warm way with customers and a knack for handling questions and orders professionally? Isabella Lane is looking for a Customer Service Representative to support our clients by phone and online. You'll assist with orders, returns, and product guidance, ensuring every shopper has a positive experience in our webshop. Together with the team, you'll uphold the personal, welcoming service we're known for.
Apply: Send your application to jobs@isabellalaneboutique.com
Founder & Creative Director
Isabella Lane
Isabella Lane is the heart behind her boutique. With a deep passion for fashion and a refined sense of quality and aesthetics, she has created a brand where style meets modern femininity.
Isabella grew up in a home where creativity and independence were always valued. From a young age, she began experimenting with design, materials, and colors, quickly discovering the joy of creating pieces that were not only beautiful but also gave women confidence in their everyday lives.
From the very beginning, her vision has been clear: fashion should be accessible, timeless, and feel like a natural extension of the woman who wears it. Isabella strives to offer collections that combine comfort and elegance — styles that can be worn at the office, in the city, or at home.
As Creative Director, Isabella is involved in everything from selecting fabrics to shaping the overall identity of each collection. She is known for her sharp eye for detail, uncompromising approach to quality, and ability to translate modern trends into designs that remain relevant year after year.
Isabella Lane Boutique is more than just a boutique or an online shop —it is Isabella's vision of creating a universe where women can find inspiration, joy, and a sense of community through fashion.
Follow us on Instagram @isabellelaneboutique